Social networks move, like so many other things, depending on fashion. For this reason, it is essential that marketing specialists closely follow the trends in order to reach the target audience through the appropriate network.
In this regard, data released today by the specialized consultancy Carrier & Asociados indicate that it is usual for one person to participate in more than one social network, with an average of 2.7 networks per Internet user in Argentina.
It is worth mentioning that the survey considers that WhatsApp is a social network from the moment it incorporates the function for groups. Hence, this instant messaging application is the most popular in the country, with a level of use by age more even compared to other networks.
With regard to intensity of use, millennials (25 to 34 years old) and centennials (under 25) are the ones with the lead. However, differences are observed between them. For example, only 26% of centennials use Facebook, while millennials triple this value to reach 77%, similar to those of Generation X (35 to 55 years).
Centennials prefer Instagram, used by 90% and Snapchat, used by 25% versus low single-digit values of the other generational segments.
In this regard, data released today by the specialized consultancy Carrier & Asociados indicate that it is usual for one person to participate in more than one social network, with an average of 2.7 networks per Internet user in Argentina.
It is worth mentioning that the survey considers that WhatsApp is a social network from the moment it incorporates the function for groups. Hence, this instant messaging application is the most popular in the country, with a level of use by age more even compared to other networks.
With regard to intensity of use, millennials (25 to 34 years old) and centennials (under 25) are the ones with the lead. However, differences are observed between them. For example, only 26% of centennials use Facebook, while millennials triple this value to reach 77%, similar to those of Generation X (35 to 55 years).
Centennials prefer Instagram, used by 90% and Snapchat, used by 25% versus low single-digit values of the other generational segments.